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Known For

Lord Alan Sugar is known for:

  • Cinderella: A Comic Relief Pantomime for Christmas
    Olivia Colman leads a stellar cast of actors, entertainers and comedians in a very special ‘stay-at-home’ adaptation of Cinderella for Comic Relief.

Related Actors

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Top Casting Suggestions

Lord Alan Sugar has been suggested to play 23 roles. Click below to see other actors suggested for each role, and vote for who you think would play the role best.

Biography

Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.