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Biography

Jeon Jin-ho is a character from the 2010 South Korean television series "Personal Taste" (also known as "Personal Preference"), starring Lee Min-ho and Son Ye-jin. Jeon Jin-ho is a young and talented architect who is trying to keep his small firm afloat. He is determined to win a project bid for the Dam Art Center, which is crucial for the revival of his firm. To gain a competitive edge, Jin-ho decides to rent a part of Sanggojae, a modernized hanok (traditional Korean house), to get access to information about the tentative theme of the project. However, he pretends to be gay to become the roommate of Park Kae-in, the owner of Sanggojae, who mistakenly believes him to be homosexual. Jin-ho is known for his impeccable style and perfect looks. He is very particular about cleanliness and organization, often displaying a stickler attitude towards tidiness. Jin-ho is dedicated to his work and is willing to go to great lengths to achieve his goals. He often maintains a calm and composed demeanor, rarely showing his emotions. Despite his reserved nature, Jin-ho has a knack for figuring out women's emotions and feelings. Jin-ho's relationship with Kae-in forms the central plot of the series. As they live together under the mistaken assumption, their interactions lead to personal growth and emotional development for both characters. Jin-ho's journey is not just about winning the project but also about discovering his own preferences and understanding the true meaning of personal taste.