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Biography

Discovery Family is an American cable television channel co-owned by Warner Bros. Discovery (WBD) and Hasbro Entertainment. The channel was originally launched by Discovery Communications (then Discovery, Inc.) on October 7, 1996 as Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel, with primarily science and nature-themed programming aimed towards a youth audience. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. Some of its original programming would include adaptations of Hasbro-owned properties, such as game shows based on its board games, and animated series produced as a part of the toy lines such as My Little Pony, Pound Puppies, and Transformers. In 2014, Loesch stepped down, and the network was rebranded as Discovery Family; at that time, Discovery began programming the channel's primetime schedule with family-oriented factual programming (including Discovery library programs), while leaving Hasbro responsible for programming its daytime schedule as a minority partner. The 2022 merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery brought Discovery Family under the Entertainment Group division of Warner Bros. Discovery Networks, with Cartoon Network president Michael Ouweleen now overseeing the channel. Hasbro and WBD have most recently renewed their contract through the end of March 2025 for three years.