Justice (store)

Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12. Justice began with operating retail stores between the late 1980s and the late 2010s. It began as Limited Too, becoming Justice during 2008 to 2010.[1] Justice also makes licensed merchandise from popular franchises, which have in the past included iCarly, Victorious, Wizards of Waverly Place, and Liv and Maddie. Justice makes girls size 6 through size 20,[2] as well as plus sizes for size 10–24.[2] Plus sized dresses, tops, and jackets are also available.[2] The brand was purchased by Bluestar Alliance in 2020. Justice began being sold exclusively at Walmart. Justice products are also available for purchase through Walmart online. Since August 2021 Walmart Canada began carrying Justice line.[3]