Ed Wuncler Sr. is an overweight, rich realtor, who is the father of Ed Wuncler Jr. and the grandfather of Ed Wuncler III. His family founded the town of Woodcrest and have lived in the area for over a century. His last name draws on the character “the Once-ler” from Dr. Seuss's book The Lorax. Like his namesake, Wuncler acts as an archetypal capitalist who praises the freedom to exploit cheap labor and complains about high taxes in "The Block is Hot".
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