Meet a powerful businessperson, who is not willing to profit at the expense of sacrificing their moral principles such as business/social ethics, corporate responsibility, taking care of their employees, or protecting the environment (unless the affected party also profits in this manner). Extreme examples may even do so in spite of a great detriment to their business operations and profits. The question then becomes: if they succeed, then how do they do it without being a predatory "shark"? It could be all that positive public relations messages are translating into repeat customers.
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Simon Masrani
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