Sean Love Combs, also known by his stage names Puff Daddy, P. Diddy, or Diddy, is an American rapper, record producer and record executive. Born in Harlem and raised in Mount Vernon, New York, Combs worked as a talent director at Uptown Records before founding his own record label, Bad Boy Records, in 1993. Combs has been credited with the discovery and cultivation of artists such as the Notorious B.I.G., Mary J. Blige, and Usher.
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